Mercedes-Benz Cars: The Electric Offensive


Born between the Merger of Benz & Daimler, Mercedes-Benz has been in business for nearly a century, and has been at the top of the automotive industry for the better half of the decade. A corporation as large as Mercedes-Benz does not get to stay on top simply through complacency, as many other luxury automakers have tried to take the throne, with one specific Bavarian based automotive company at its heels. The secret to the success however is in the fluid nature of Mercedes’ corporate strategy. With an executive team focused on the future of the industry the mission of the company is dynamic to line up with consumer trends and respond to changes in the automotive field.

One such change that has become clear industry wide is the eventual replacement of traditional ICE vehicles with EV vehicles. As much resistance as consumers and businesses alike have had to this change, one thing is clear: the depletion of fossil fuels cannot be reversed. Some automakers are focusing on delaying the inevitable; Mazda pushing the efficiency of its SkyActiv engine, and Nissan’s development of its Variable Compression Turbo engine. Others, such as Mercedes, have made aggressive goals towards renovation, citing a plan to bring 130 electrified models and variants to the Mercedes-Benz lineup by 2022.

The initiative comes at the hands of Daimler AG’s latest CASE corporate strategy, Mercedes-Benz’s parent company. CASE breaks down to the four areas of focus for the company moving forward: connectivity, autonomous, shared & services and electric. The company has already focused on all of these individually but the corporate strategy moving forward is to combine all fields for mutual benefit. Mercedes has already made changes in the right direction, with a massive investment in research and development for its EV fleet along with 20 billion euros spent on battery cells for the variety of incoming electric vehicles. By preparing for the influx of electric vehicle demands in advance, Mercedes is effectively nullifying the effects of the future scarcity of battery cells, making their future EV lineup even more seductive as it will be able to offer much more features in their vehicles at an extremely competitive price. Within the 130 electric variants, Mercedes plans to roll out a combination of plug-in hybrids, 48-volt electrical systems, EQ Boost, and more to satisfy both its passenger car and commercial vehicle market.

Categories: Green, Fleet, News
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