The newest car model to join the Mercedes-Benz lineup is none other than the 2019 Mercedes-Benz A-Class. As millennials enter their 30’s and above, car manufacturers such as Mercedes have been studying ways to transition their largest luxury buying segment, Baby Boomers, to the growing millennial luxury buying segment. A model such as the A-Class is the perfect catalyst to transfer buyers from traditional domestic retailers to European luxury as it places it as one of the most affordable entry level luxury cars in the market, and cheaper than fully loaded models from many other manufacturers.

The Mercedes-Benz A-Class is slated for release this spring 2019, however the car has already received two different awards. Awarded at the 2019 Company Car Today awards, the A-Class managed to receive the “Premium Lower Medium Car of the Year” and “Car of the Year” award. The trophies come after several praise the vehicle for its interior comfort and design, technology features, and bargain pricing for quality craftsmanship. One of the most impressive features in the new A-Class is its inclusion of MBUX, a Mercedes-Benz exclusive User Experience. MBUX uses intuitive learning to pick up on voice commands and behavior patterns, having the ability to adjust temperature with direct dialogue such as “Hey Mercedes its cold in here” or any other phrases you’ve adapted to in your daily life. Automated driving technology also makes its way to the A-Class, allowing for adaptive cruise control that can switch lanes with the tap of a turn signal. Expect premium Mercedes features such as wireless charging and as many as five USB-C ports for seamless connectivity without the need for adapters. As far as aesthetics and technology go, there is no other vehicle at this price point that offers more than the Mercedes-Benz A-Class.


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